Ecology theory

Toward an Ecology Theory of Creativity in IT Products: A Study of Mobile Device Industry

In a creative process, divergent thinking needs to be stimulated to generate novel ideas; yet these ideas must be synthesized to produce something valuable. Hence to foster creativity in developing IT products, creators need to manage the tension between novelty and value. Since the forces affecting the novelty-value tension often exist outside a creator's group or organization, we apply organizational ecology theory to propose an industry-level, ecological model for understanding the novelty of IT products.