"I know where that is": Cultural Differences in Perception of New Places

This research project had been conducted for my master's thesis (Master of Information Management degree). I conceptualized cultual background with Hall's high- and low-context culture (1976) and tried to see whether people's perceptions of urban places vary between physical addresses and symbolic representations of spaces (landmarks), when their cultural backgrounds were different. A survey questionnaire was used to measure cultural background, and a web-based online game was used to measure people's perceptions of places. The attached document is a work-in-progress session poster before conducting the data collection and analysis, and the final results are presented in the thesis (see the external link). The game website for the data collection is available at https://urban.myeonglee.com, which was developed and redesigned based on Daniele Quercia et. al. (2013)'s UrbanOpticon platform.

* Thesis Committee: Dr. Brian Butler (iSchool, UMD), Dr. Marshini Chetty (iSchool, UMD), Dr. Kent Norman (Dept. of Psychology & iSchool, UMD)