"I know where that is": Cultural Differences in Perception of New Places

This research project had been conducted for my master's thesis (Master of Information Management degree). I conceptualized cultual background with Hall's high- and low-context culture (1976) and tried to see whether people's perceptions of urban places vary between physical addresses and symbolic representations of spaces (landmarks), when their cultural backgrounds were different. A survey questionnaire was used to measure cultural background, and a web-based online game was used to measure people's perceptions of places.