How Do YouTubers Collaborate? A Preliminary Analysis of YouTubers’ Collaboration Networks
Online videos such as those streamed through YouTube are largely produced by individual users rather than traditional mass media, partly due to the incentive structure of the platforms. As part of the strategy to increase the audience, many content creators collaborate with other creators to attract subscribers and diversify their content. This behavior can be conceptualized as “coopetition” as they cooperate for their channels’ success while competing with one another for the limited pool of audience.